Loyalty and Referrals: A Positive Connection
Retailers who care about loyalty choose referral marketing
More than three quarters of retailers have customer loyalty programs. And, retailers with loyalty programs are twice as likely to use referral marketing (RM) as those without. Referral marketing drives positive, measurable ROI at almost twice the rate for retailers with loyalty programs as without. In short, retailers who care about loyalty use referral marketing.
Included in this white paper:
- The return on referral investment
- How retailers feel about referrals
- Why retailers with loyalty programs use referrals
This white paper is sponsored by Extole.