B2B e-Commerce, a Strategy for Growth
Take advantage of a rise in e-Commerce opportunities
By any measure, B2B e-commerce is a rapidly expanding market, on track to more than double the B2C e-commerce market in 2013. Executives should leverage this exponential growth by investing in infrastructure that exploits the process.
Forrester Research forecasts B2B e-commerce spend to be $560 billion in 2013. To put this in perspective, the B2C e-commerce market is expected to total between $270 billion and $300 billion this year. This opportunity should be a call to action for companies looking to invest in B2B e-commerce.
This white paper covers how to:
- Align the customer journey with business processes
- Create more loyalty through convenience
- Actively drive a multi-channel agenda
This asset is sponsored by EPiServer.