Updating to the new version is always necessary because the older version has less product support. Moreover, when you deploy new software, you are running it on other supportive infrastructure. This actually calls for the most updated versions. There can be browser compatibility and publishing issues as well to deal with if the version is not updated even after the latest one is released and established. Also, if you are waiting too long for an upgrade, you can get into a situation where you need to upgrade upto 2-3 versions to keep abreast. This may cause you to spend more budget and time, besides the fact that your marketing team loses the opportunity to use a very good platform.
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