Personalized, Multi-Channel Marketing with Sitecore Experience Platform

For too long marketers have applied a spray and pray approach to digital marketing. They have taken their messaging and sent it to customers using a few channels, hoping some of it would stick. The problem is that this ‘one size fits all’ approach doesn’t work anymore. There is a reason for this.

The customer has changed. The new customer has little attention, moves across channels and is better informed. This customer is always - on and wants to feel empowered. The customer wants to interact with brands on her own terms - where she wants and how she wants. Customers have expectations that brands will deliver messages that are contextual and relevant. Marketing is now responsible for more customer interactions.

Included in this e-book:

• Challenges to customer engagement
  
• How Sitecore enables one-to-one marketing
  
• Persuasive, personalized experiences