Improve Customer Experience with Digital-Performance Management

To get a full view of the customer experience, businesses need to develop new capabilities and processes focused on digital-performance management (DPM). DPM enables everyone—whether in social media, marketing, customer analytics, IT operations, or development—to work from the same data set captured during the customer visit.

This emerging approach, which evolved to address gaps in the customer experience and application-performance management (APM) industries, better links IT and the business sides of your organization by integrating the perceived and delivered customer experiences.

Included in this report:

• Major challenges of disconnected departments
  
• Key benefits of implementing DPM
  
• Tips to help you make better business decisions