Your Roadmap to Creating a Branded Online Community

Online communities have moved to the top of the strategic marketing and customer care agenda at many organizations. But despite the strategic focus, turning these “top priority” initiatives into functional and successful business activities is unfamiliar territory for many organizations.

Building a business case for your online community is essential to its long-term success. This short but detailed report covers the crucial steps to building a persuasive business case -- the roadmap for building a successful online community.

Included in this report:

• The six steps required when building a business case
• What businesses and members need from the community
• Ways to define and measure success