The ROI of a Commercial CMS
Reasons to Consider DNN’s Commercial CMS Evoq Content
It’s easy enough to calculate return on investment based on standard financial measures: Profit / Investment = ROI.
But with your content management system (CMS), you can sell your organization short if you limit your ROI calculation to dollars and cents. In marketing, content is a coveted currency in its own right, and there are many ways to look at the value of delivering a timely, targeted message to key audience personas.
By asking yourself the right questions, you can make sure your current software has the features and capacities to support your strategy—and if it doesn’t, find the CMS that will drive your objectives forward, rather than weighing you down.
Included in this white paper:
- Ways to align features with objectives
- SharePoint integration - access to all of your content repositories
- The importance of scaling for growth
This asset is sponsored by DNN Software.