Benchmark Your Visual Marketing Strategy

Consumers are discovering content, products and brands across a growing number of touchpoints—social, email, apps, blogs. The list goes on.

But no matter how inspired a consumer might be, most content isn’t connected to the stuff that’s in it. Lifestyle content has quickly become the lifeblood of brands, but understanding how these images actually drive purchases and revenue is still undefined.

To that end, you may not be surprised to learn that 77% of marketers agree there is an increasing amount of pressure to show ROI on visual marketing strategies. This market study was created to: 1) illuminate which kinds of visual content marketers view as top priority, 2) explore how KPIs have evolved over the last few years, and 3) identify where support is needed to drive discovery and revenue with lifestyle content.

Key takeaways, at a glance:

• Likes, comments and shares are losing relevance to revenue-based KPIs
• Marketers feel their content is weakest within mobile environments
• Just 8% of marketers strongly believe they are effectively using lifestyle imagery to drive ecommerce conversions