Marketing to Millennials

There’s a lot of talk in the marketing world about the complexity of effectively engaging the millennial generation. And there’s no question why marketers want to make a good impression. By the end of 2015, millennials are set to overtake Baby Boomers as the largest living generation in the U.S.1 By 2017, they will carry the bulk of the spending power.

The young adults of today came of age just as ecommerce, cellphones, social media and instant messaging were becoming pervasive technologies, which molded them into the communicators and consumers they are now. The challenge lies in delivering relevant messaging in a vast sea of content.

This guide will illustrate how brands can identify the diverse subsets of millennials and start gaining their loyalty now with relevant images.

Included in this guide:

• The rise of the visual consumer
• The perception of what's valuable and authentic
• How to use images to connect with millennials