The Marketer's Guide to Choosing the Right Digital Strategy

Despite the pervasiveness of cross-channel digital experiences all around us, CMOs from global companies still lack a structured and comprehensive digital strategy. The majority of marketers have no specific digital channel plan. Many have dipped their toes in the water, but it’s been more tactical than strategic, performed in silos by specialist digital marketers or contracted digital agencies. The need for an integrated marketing strategy, especially among Fortune 3000 firms and emerging market firms, is growing more critical every year.

This workbook is designed to help set you, the busy and overwhelmed marketer, on the path to determining an effective digital strategy for your organization, that can be integrated into your overall marketing plan.

Topics Include:

• Best practices to tackle digital strategy
• Your digital type - one size doesn't fit all
• How to get started