SiriusDecisions Research Brief: WCM
Key trends and functions to consider for improving website engagement
The company website has evolved into a strategic asset for tracking and personalizing the digital experiences of its visitors. Buyers now expect organizations to more rapidly refresh and more precisely target their web content to their needs and preferences. Technical and functional advancements in Web Content Management (WCM) offerings allow b-to-b companies to design sites that attract, engage and qualify buyers with highly relevant and personalized content.
In addition to summarizing the current WCM landscape, this brief explores what enterprise organizations should consider when purchasing a WCM solution.
Included in this research brief:
- 7 core functions required for first-time/new WCM solutions
- 5 advanced functions for enhancing web visitor experiences
- 4 key WCM market trends
- Vendor evaluations and methodology
This asset is sponsored by CrownPeak.