What's Better Than a Five-Star Review?

Here’s a practice that deserves review: Are empty 5-star reviews really the best thing for your business? While five stars often mean the best when referring to restaurants or hotels, research from ConsumerAffairs suggests that 5-star reviews aren’t necessarily the most helpful tools for the average business.

Research has show that consumers prefer higher-quality content regardless of the brand's displayed star rating.

Included in this white paper:

• Survey results and rich feedback on important buying decisions
• Importance of star ratings
• Why quality reviews content matters for businesses