Here’s a practice that deserves review: Are empty 5-star reviews really the best thing for your business? While five stars often mean the best when referring to restaurants or hotels, research from ConsumerAffairs suggests that 5-star reviews aren’t necessarily the most helpful tools for the average business.
Research has show that consumers prefer higher-quality content regardless of the brand's displayed star rating.
Included in this white paper:
This white paper is sponsored by ConsumerAffairs.