Trust is everything online. Brands can't compete on quality, efficiency, customer service or anything else until the customer trusts the business to deliver on its promises. There is only one small window of opportunity to establish trust before the consumer is distracted by a competitor.
Establishing trust online quickly requires a working knowledge of buyer motivation. Specifically, it takes an understanding of social proof. This is a look into the psychological basis of social proof and the tools that businesses are using to connect with new customers. The goal is to provide insights into most cost-effective way to secure social proof for your business.
Included in this e-book:
This e-book is sponsored by ConsumerAffairs.