Digital Asset Management for Dummies

Your business customers have changed.

They don’t rely on you for product information. They thoroughly research information about your products and services before they ever talk to your salesperson. For this reason, you need to create content that delights and encourages customers to learn more about you.

However, creating this content is no small feat. You have thousands of brand assets, videos, product photos and a host of other files that you need to develop into compelling content.

This e-book will explain in understandable terms how to establish an effective structure for managing your digital media while ensuring security.

Inside this e-book:

• Fundamentals that make up a DAM
  
• Best practices for taxonomy and related metadata
  
• Integration of DAM into the digital ecosystem