7 Gotchas of Web CMS Selection

Determining which CMS is best for your enterprise

5 Steps to a Successful Site Redesign

Marketing technology has become more important to business success, especially software related to the Web Experience Management industry. Chief among that software is enterprise-grade CMS.

In their annual “Search Marketing Benchmark Survey”, MarketingSherpa examined which strategies marketers planned to allocate more funds toward, maintain the same budget, or decrease. Every company needs to establish the scale of project needs, both before and after launch. And beyond pricing options, it’s important that your selection committee identifies features you need.

Included in this guide:

  • The digital shift of marketing budgets
  • Major factors to consider for CMS purchases
  • Key disadvantages of outsourcing implementation

This white paper is sponsored by Bridgeline Digital.

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