The Four Competencies Of Marketing Individualization

The great irony of marketing today is that we have a host of complex, expensive, and automated solutions that try, in one way or the other, to restore the inter-personal relationships of mom-and-pop stores or the neighborhood coffee shop. But the challenge is so much more complex when consumers bounce from channel to channel and device to device with such ease and frequency. Technology is largely both problem and solution for this challenge.

As of today, you are taking the first step on the path toward an overhaul of how you think about and deliver engagement with the people who interact with your brand – whether they are anonymous prospects or known loyalists. You’re going to bring individualized marketing to your company and drive better outcomes as a result.

Explained in this white paper:

• The four competencies of individualized marketing
• Why you need a check of your processes, data, and technology
• The key traits of a highly effective customer data profile