Social business tools are not entirely new. Enterprises have been using virtual tools such as chat and message board tools for years. However it's only very recently that we are seeing rapid adoption of social business elements like social media networks.
Gartner predicts that by 2016 half of all large organizations will have internal Facebook-like social networks, and that 30 percent of those will be considered as essential as email and phone .
Why are we seeing such a rapidly accelerating interest in Enterprise Social Networks (ESN)? What can a social business implementation do for your company?
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