guide
Building a Financial Justification for DAM
A business case guide
Enterprises use a large amount of digital marketing content.
One research firm recently estimated that the global market for DAM solutions will grow at a compound annual growth rate of 18.8% from 2016 to 2024 and will reach $7.48 billion in 2024.
So, it should not be surprising that many enterprises are turning to digital asset management (DAM) technology solutions to help them cope with this ever-growing mountain of content.
This guide proves that the ROI of DAM is challenging and a credible financial justification is needed.
Inside this guide:
- The DAM value framework
- DAM supports improved CX and marketing efficiency
- A financial justification example
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This guide is sponsored by Aprimo