Intelligent Consumer Data: Driving Cross-Channel Experiences

Brands today need to be specialized and personalized.

The future of retail is the connectivity of content and data — success can be realized only by using metrics and finding ways to connect customer engagement results to sales.

By mapping out an ideal marketing approach built upon data and personas, retailers can build a higher engagement with customers through every channel, then test and measure each buying channel to influence the customer journey.

This report details how retailers can centralize data while expanding into more channels.

Inside the resource:

• Brand specialization
  
• How to improve personalization with intelligent data
  
• How to drive performance with the right content