Study: The State of Always-On Marketing
Closing the gap between where you are and where you want to be
Always-On Marketing (AOM) is defined as data-driven, content-led experiences, delivered across channels and devices in real time. This study uncovered some striking contrasts between AOM perception and reality. One of the most startling was that, contrary to executives’ self-assessments, very few businesses are equipped to compete in real time, and most struggle with the most basic technology and marketing programs.
This article will help you evaluate your AOM readiness and close the gap between where you are now and where you want to be, by bringing together platforms, analytics and channel management to drive meaningful experiences and, ultimately, successful AOM.
This 18-page study covers:
- What's driving the need to become an Always-On Marketer
- The PACE Index™: Your perceived state of digital marketing readiness
- Embracing new evaluation techniques to become AOM-Ready
This guide is sponsored by Razorfish and Adobe.