Content is Content
Convergence of technical and marketing communication
Accessibility to content should be seamless for customers.
Companies must provide a consistent end user experience and branding on all content throughout the product lifecycle, no matter how and when users interact with the content.
Consumers should be able to flow smoothly from one piece of content to another, both carefully aligned with the business cases and goals of the consumer.
This white paper details the ways to provide a consistent user experience.
Inside this white paper:
- Where marketing and technical content converges
- How to drive higher customer satisfaction with consistent content experiences
- Leveraging an enterprise tool for all content