Expanding Content Scope
Understanding the changing customer information needs
The expectation of consumers continues to evolve and has become more complicated and fragmented.
A new concept called purchase pretzel shows how customer journey may begin in one of many places, engage through a number of media and learn more about products and services before entering the sales funnel.
With the changing customer information needs, corporations should improve their content production and create a unified content library to meet consumer expectations.
This white paper details how the new value network in the content industry affects production.
This white paper explores:
- The changing dynamics of marketing content
- Figuring out an integrated and timely content delivery
- Keeping customers engaged with the website’s informational content