The Age of Accountability

The power relationship between organizations and content consumers has changed due to digital content. No longer does an organization control access to scarce information. Instead, content consumers hold the power. They choose what content they want to look at.

The alignment of marketing and technical content, aesthetics and accessibility of the websites, has become more important than ever, as it eliminates inconsistencies and improves overall user experience.

These sites should be able to align their content design, publishing, terminology, taxonomy and search in a single repository for better navigation.

This white paper details the inconsistencies encountered by consumers when accessing websites and how they can be improved.

This white paper discusses:

• Inconsistencies encountered by customers in organizations’ websites
  
• Aligning content across all dimensions
  
• Blending technical and marketing content into the same webpage