New Ways of Thinking About Digital Personalization

Personalization is not a piece of software, nor is it a feature of one. Successful personalization is a result of people, processes and technologies working together, and in that order.

As you set out to build your personalization strategy, there are many factors to consider to put your organization on the right path towards engaging in meaningful and lasting relationships with each of your unique customers.

This e-book explores different methods of agile personalization to increase success.

Read this e-book to learn how to:

• Build a successful personalization team
• Align personalization objectives with business goals
• Put agile personalization into practice
• Choose the right framework for your personalization ideas