Forrester Report: Digital Experience Technology and Delivery Priorities
Firms aim to invest in personalization, people and platforms
Forrester recently surveyed 115 technology, marketing and business professionals with decision-making roles in customer-facing web and mobile experience delivery to ask about their strategies in 2016. Results show that organizations' investments revolve around implementing personalization initiatives, solving people challenges, and assembling digital experience platforms.
This report dives into Forrester's Q1 2016 Digital Experience Delivery Online Survey to help application development and delivery professionals understand top 2016 priorities.
Included in this report:
- Top digital experience priorities of 2016
- Content and data investment trends
- Remaining organizational challenges