Gartner: Digitalization Is Shaping the Future of Web Content Management

Gartner defines Web content management (WCM) as the process of controlling the content to be consumed over multiple digital channels through the use of specific management tools based on a core repository. These may be procured as commercial products, open-source tools or hosted service offerings.

Web content management remains a vibrant and growing market, fueled by the aspirations of digital strategists on the demand side and continuous innovation on the supply side. IT application leaders, marketers, digital experience specialists and merchandizers all now view WCM as mission-critical.

Included in this report:

• Vendor strengths and cautions
  
• Inclusion and exclusion criteria
• A WCM market overview