2015 Referral Marketing Best Practices
Acquire new customers at scale by rewarding existing customers
As a marketer, you have one goal above all else: acquire new customers. How will you do it?
Referral marketing is one of your most effective options. It's the next channel alongside search, and it reaches people who can't be reached by SEO and SEM. Instead of waiting for people to search for your brand, it proactively reaches high-quality customers through people they trust: they're friends who already know about you.
Included in this guide:
- How to make referrals part of your brand
- How to be responsive to customers on mobile
- Why you shouldn't keep your program a secret
This guide is sponsored by Extole.