Deepen Your Customer Connection

Leveraging emotions for CX strategies and measurement

Deepen Customer Connection

Our CX Standards report results dive into the importance of emotions and how to include emotion planning in CX strategies and measurements. Do you know what emotions your business should focus on? For example, the banking, insurance, and investment industries need to place a greater emphasis on customers feeling confident, important and valued. It is not a well-known fact that different industries need to focus on different emotions. It’s time to differentiate yourself from the competition by using the right emotion for your CX efforts.

Included in this report:

  • Focusing on specific emotions with your CX strategies
  • Enriching the quality of responses with state-of-the-art tools
  • Best practices to consider when using unstructured questions in surveys

This report is sponsored by MaritzCX.

Download the report