Making the Case for Improving the Customer Experience
Finding a meaningful relationship between good CX and good business outcomes
Making the case for improving customer experience is all about doing the right analysis and showing ROI. Top-level findings of a recent study and analysis relate customer experience to positive business outcomes, and a greater ROI across multiple sectors; automotive dealers, home services, insurance services, and hotels.
When you are thoughtful in CX linkage analysis, the positive relationships between customer experience and business outcome variables are almost always demonstrated. In this article, we’ve presented some simple linkage examples to demonstrate this point.
Included in this article:
- The relationship between customer experience and sales
- Simple linkage examples
- Why you should do analyses at the company level
This article is sponsored by MaritzCX.