From Purpose to People to Performance to Profits

How corporate engagement is the catalyst to customer experience value

From Purpose to People

Corporate engagement begins with understanding executive goals and objectives and ensuring alignment with CX champions. As important as executive engagement is, it is paramount that company culture, company tools, processes and customer engagement are aligned and functioning well. If you’re not thinking about corporate engagement, you should be. It is the only way to keep up with your customers’ expectations.  

Included in this article:

  • The impact of employee perception and engagement
  • How to align your culture
  • Measuring the value of customer experience

This article is sponsored by MaritzCX.

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