The Tech Behind the Art of Storytelling

Great stories don't just happen.

In today’s world, technology multiplies the methods by which stories can be told. Words interplay with images, music and graphics. Digital stories appear on the web, mobile and social, driven by customer interaction preference.

Storytelling efforts need not be Herculean and the challenges a storyteller faces need not include technical barriers or content management system bottlenecks. Technology can – and should – fuel and amplify your storytelling ideas. Complementing the creativity with the right technology is a big opportunity.

This white paper shares an example of technology enabling rich stories that resonate.

Inside this white paper:

• Three obstacles to digital storytelling
  
• Four principles of storytelling success
  
• Walmart's corporate communication transformation