With new technologies constantly changing the game, flexibility is key to marketing technology. The next analytics package, social sharing plugin and CRM system, not to mention your existing tools, all have to work together for the benefit of your organization, and your customers.
An open CMS at the core of your digital presence is the most agile approach to meeting this challenge. A CMS that lets organizations combine the best available tools for the job without any vendor restrictions is a must.
This brief covers:
Read this tech brief to learn the ins and outs of a modern web CMS and how to integrate your marketing tools into one system to achieve business success.
This white paper is sponsored by Magnolia