White Paper: Operationalizing Your Content Marketing to Grow Business

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Content is one of your most strategic assets. Are you treating it that way? Content marketing can help grow your business if it delivers the right message to the right audience at the right time. Unfortunately, it is too often that companies' content is inconsistent, off-message, out-of-date, and poorly targeted, regardless of the time, money and resources invested in developing it.

Marketers must adapt by transforming their operational capability. To do this, marketers must treat content marketing less like a project and more like a continuous program.

This white paper covers:

• Content marketing common obstacles
• Evaluating the performance of your current strategy
• Developing a new strategy and setting goals

Read this white paper to learn how you can increase the value of your content marketing initiatives.