In 2014, with mobile devices, social media, and the web permeating more and more aspects of everyday life, marketing organizations are looking for ways to deliver their brand content more effectively across more platforms.
To create dynamic customer experiences like this, you need a digital asset management (DAM) solution to help you streamline production workflows and get control of your brand assets and content. And you need a content management system (CMS) that enables more effective creative processes up front, and then facilitates all of the subsequent steps in creative execution.
CMS & DAM: The Future of Content Marketing covers:
This guide is sponsored by IO Integration & North Plains Systems.