With the emergence of social media and prominence of content marketing, consumers are introduced to new content on a minute-to-minute basis through multiple channels (i.e. news feeds, social media, mobile alerts, email). The emergence of the real-time web has changed the way digital marketers react and interact with customers, and how writers and editors create and promote digital content.
Consumers' needs have shifted to real-time, wanting new content as soon as it’s available while yesterday’s content is already old news. This leads to a dilemma for content writers and marketers. Before publishing, one has to ask what exactly captures a reader’s attention with so much competition?
This white paper covers:
Download this white paper to learn how marketers can start using real-time web to their advantage.
This guide is sponsored by eZ Systems.