As the consumer’s web experience remains static and irrelevant, we rely on traditional ROI generating channels such as email to convert. Although reliable, these channels lack the ability to market to consumers in real time, limiting potential.
Digital marketers are spending $50 billion dollars a year getting consumers to say “YES” to their products and services, while accepting a painfully low threshold for performance - an average conversion rate of 2%. It is necessary to engage visitors in real time, the moment they arrive to the website.
This whitepaper discusses:
Use this resource to understand what’s most effective in improving conversion rates and increasing customer engagement through real-time marketing.
This whitepaper is sponsored by Evergage.