New customers are the lifeblood of virtually every business. Without them, you’re forced to rely on growing revenue solely from existing customers, and it becomes difficult to increase revenue to the levels required to satisfy outside investors or internal stakeholders.
This guide provides a comprehensive overview of a wide variety of marketing strategies and tactics you can employ to jump-start or expand your list growth initiatives. The principles discussed can be applied to companies that market to other businesses, those that sell directly to end consumers or both.
The List Growth Guide covers:
This guide is sponsored by Silverpop.