Marketers today have to connect with their customers across a wide range of platforms, devices and interconnected sites. Done correctly, a well-implemented Web Content Management System (WCMS) enhances the customer experience and improves marketing efficiency.
Any business that fails to employ the latest technology runs the risk of appearing too old-school for a more tech-savvy population. Thus, a marketing plan must include provisions to manage all online content.
This Marketer's Guide includes:
If you have a website, kiosk, mobile app or other online presence, you need a WCMS.
This guide is sponsored by EX Squared Solutions.