Marketers are increasingly looking for a CMS solution that can holistically address their multi-channel needs. While there are CMS providers attempting to offer the entire package of functionality, it's rare that a single provider or platform will fit an organization's needs.
The challenge: Finding a flexible CMS solution, or set of solutions, that unify production and publication process, that can also keep up with the rapid evolution of multi-channel digital marketing.
This white paper takes a deep dive into:
Read this white paper to understand the strategies, methods and steps that top performing organizations reported using in the Gleanster 2014 WCM Survey.
This white paper is sponsored by e-Spirit.