Forrester Report: Customer Experience Trends to Watch in 2013

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Digital touchpoints support an increasingly large percentage of the overall customer experience. Several important digital customer experience trends are emerging and gaining momentum as organizations look to unify the cross-touchpoint experience they deliver in 2013.

This report outlines key trends that make up the modern customer experience landscape:

• Website designs go from responsive to adaptive
• Digital experiences become more contextual
• Devices sync with each other and with products
• Interfaces become cleaner and touch friendly
• Information visualization goes mainstream

Understand how you can begin delivering unified digital customer experiences across all your touchpoints.

Digital experience expectations are evolving rapidly, get the latest insights